Conributor: Brian Doyle bdoyle@customerville.com

Technology is driving competitive pricing among retailers. The new Google phone can read bar codes and then list the prices of that item in local stores.

I saw the new Google phone the other day and it had one feature which really raised my eyebrows: a barcode reader. Before long, customers will be able to read a barcode from a shop’s floor and see how that merchant’s pricing compares to others nearby. Wow.

Service will have to be the determine factor to attract the customer over a competitor. We see that price and value are key in driving people to stores to buy, but service and customer experience is what is needed to “Wow” the customer and win their loyalty. In the future, more than ever!