"Max has taken a sometimes complex conversation and made it actionable in a beautiful and innovative way, illustrating design thinking is simple yet not easy. The potential outcome of whole human engagement elevates possibilities."
"Truly understanding customers by having empathy and intimacy is a core tenet of design thinking. There are few tech companies thinking about this topic as deeply as Customerville"
"Understanding feedback is as an opportunity to create an experience comes alive in this book. Max shares intelligent, creative and disruptive ways to think about getting and sharing the human story with you brand to move them to action. Make this book the top one on your reading list!"
"Insightful and well written, a great read for all CX professionals"
"Anyone who cares about getting and using good customer feedback would benefit from these principles… a very nice blend of good brain science and good interpersonal psychology."
"If you’re focused on making enterprise feedback human for the customer and the employee, Design-driven Feedback™ is a must read."