COVID’s Quiet CX Threat: Society’s 2-year Stress Disorder Toll

Pandemics like COVID-19, SARS and MERS cause a huge hidden shockwave of DSM-IV anxiety disorders to ripple through society, even one and two years after the pandemic passes. These are stress disorders, and that stress causes all kinds of changes in our behavior.

React wrong to that stress and you can cause your product, your brand, your service, to become repulsive to people in that state of mind. But if you can heal that stress, in big ways and in small ones, you can become exactly what your customers and your employees need for you to be right now.